Diageo and Pernod Ricard are some of the biggest beverage companies in the world. But now there is a new player positioning itself for serious international growth. Shay Waterworth flew to Romania to pay them a visit.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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